Streamz for Effective Automotive Sales Training

Maximize the Sales Potential of every Sales Executive

Streamz enables your sales reps and dealer network to deliver value and build trust in every customer interaction.


Dealers and distributors


Building sales capabilities across 75+ countries


Learning streams and assessments delivered

Solve Your Automotive Sales Training Challenges

Continuous Need to Improve Sales Executive’s Customer Skills and Techniques

Corporate LMS are not designed from the start with the intent of delivering sales outcomes

Insufficient Visibility & Difficulty Measuring ROI of Sales Capability Programs

Waiting for Cohort-based induction leads to untrained selling, high attrition rates

Pocket Coach Your Sales Reps Need: Designed to adapt to your rep’s learning pace

Train your sales executives and demonstrators on problem-solving, understanding customer needs, and tackling difficult situations

Microlearning content to build sales capability on existing and new product launches

Quick access to important collaterals and battlecards with contextual search

Ensure standardized winning sales pitches across all dealerships

Hyper personalized recommendations directly to the salespeople based on their skill levels

Drive productivity with the modern engagement tool built for sales

Enable intelligent collaboration between managers and reps to drive everyday development

Deliver bite-sized content such as sales stories and videos to promote value-based selling

Employ personalized nudges to ensure your reps are completing the tasks assigned to them

Easily manage organizational hierarchies and set tasks based on the user’s roles and responsibilities

Easily integrate with your current sales automation and performance management tools

Unlock Visibility and Insights to Drive Sales Success

Easily integrate with your current sales automation and performance management tools

Track DSEs knowledge development continuously through in-app dashboards

Track and analyze collateral sharing, open rates, forwards and more – develop an understanding of demand patterns in different regions

Monitor and manage upskilling focus and performance of dealerships across the country

Make data-driven decisions about dealership manpower replacement – custom journeys to test new applicants on intent, knowledge, skills, and more

Eliminate the Wait: A Rapid Onboarding Solution for High Churn Environments

Set up your new hires for success from Day 1 with customized onboarding journey

“Milestoned” automotive sales training modules that new salespeople can complete at their own pace

Set up custom onboarding KPIs to monitor your sales hire’s progress

Get your sales managers involved and send digital nudges to DSEs to complete a course, assessment or activity


Purpose Built To Make Your Sales Teams Productive

Two-Wheelers & Passenger Vehicles

Customers are becoming increasingly aware of their options due to increasing internet penetration. They are well-researched before entering a showroom, creating unique challenges for your sales reps when talking to and selling to customers.

The Streamz platform helps DSEs and In-store demonstrators

  • Improve in Customer Discovery – learn how to probe and understand customer requirements
  • Build sales playbooks to standardize customer experience across showrooms
  • Communicate product & add-on options pricing and deliver the value proposition of each variant to customers effectively
  • Customize and explain finance schemes to customers in simple, understandable terms
  • Share collateral and information directly with prospects through messaging apps in real-time
  • Handle objections from customers with optimized quick access battle-cards
  • Standardize automotive training across dealerships with video pitches
Commercial Vehicles

Each customer group buying commercial vehicles has unique requirements, budget constraints, and product expectations, making it challenging to meet their diverse needs. 

The Streamz platform helps DSEs, Dealer Sales Managers, and Business Development Executives:

  • Plan and customize daily sales journeys based on set objectives, meeting progress and follow-up requirements
  • Probe and understand requirements from customers – often very technical and requires subject matter expertise
  • Suggest a solution ensuring an excellent product-requirement fit
  • Explain products engagingly and effectively – prospects must understand and appreciate vital differentiators
  • Share necessary collaterals like brochures, demo videos and pricing with customers in real-time through messaging apps and track their usage
  • Handle objections from customers with optimized quick-access battle cards
Electric Vehicles

EV customers in India are typically price-sensitive and seek cost-effective solutions that meet their mobility needs. The charging infrastructure, range, and availability of service centres are among the things that influence their decision-making process.

The DSEs in this industry have the most formidable job of communicating value, dispelling myths, demonstrating product features, handling customer objections that can be based on misinformation and delivering a sale together.

The Streamz platform helps DSEs:

  • Improve Customer Discovery skills – learn how to probe and understand customer requirements
  • Communicate product pricing and value proposition to customers more effectively
  • Dispel myths and concerns customers have on the range, charging, fire safety and more
  • Customize and explain finance schemes to customers in simple, understandable terms
  • Share collateral and information directly with prospects through messaging apps in real-time
  • Handle objections from customers with highly optimized quick access battle cards
Auto Aftermarket

Factors such as price sensitivity and a large number of small and medium-sized players drive intense competition in the market. The last-mile sales in the Indian auto ancillaries industry are driven by uninformed and unskilled labour, making it difficult for sales managers, field sales officers, and distributor sales representatives to drive sales and collect orders from small mechanic shops. All stakeholders in the sales process, from sales managers to small mechanics, must have a deep understanding of the products they are selling.

The Streamz platform helps Mechanics:

  • Continuously learn about products, and new launches, including critical features, benefits, and pricing
  • Engage with your brand and become better advocates
  • Track their sales productivity and nudges them towards rewards

The Streamz platform helps Sales Managers & DSRs:

  • Plan and customise their daily sales journeys based on set objectives, meeting progress and follow-up requirements
  • Build strong sales skills, such as the ability to build relationships with mechanics/retailers, understand their needs
  • Collect orders instantly during sales interactions
  • Explain products to mechanics in an engagingly and effectively – prospects must understand and appreciate key differentiators
  • Share important collateral like brochures, demo videos and pricing with customers in real-time through messaging apps

Frequently Asked Questions

What is sales training software?

Sales training software is a digital solution designed to enhance sales teams’ knowledge, skills, and performance. It provides a platform for creating and delivering interactive and engaging training content, such as video lessons, snackable content streams, quizzes/assessments/Knowledge checks, and role-playing exercises.

How does sales gamification work?

Sales Gamification works on human psychology of motivating people through rewards and recognition to display positive learning behaviour. The aim of Implementing gamification for sales is to energize learning and nudge learners towards the completion of their goals. There are a few things you need to remember while carrying out gamification of learning:

  1. Successful contests play on emotions. Make the sales reps believe he can improve and win. 
  2. Set clear objectives of the sales contests. These need to align with the sales behaviours essential to continuous wins. 
  3. Provide visibility into contest’s rules, user’s progression, awards, and leaderboards
  4. Set up multiple winnable milestones and make sure to reward your sales reps.
What are the various use cases for sales training software?

A sales training platform can be used to onboard new salespeople, upskill existing team members, reinforce learning through ongoing coaching, and stay updated with the latest sales methodologies. It can also be used to drive short-term and long-term gamified programs and drive desired sales behaviour. The sales training software can also be used for contextually educating salespeople on new product messages, features and benefits. With its data-driven methodology, sales training software serves as a tool to track individual and team performance, offering insights into areas of strength and areas that require improvement.

What are the key benefits of a Sales Training platform?

Here are some of the benefits of sales training software

  • Consistent and standardized training: It ensures that all team members receive the same quality of training, regardless of location or time.
  • Faster Onboarding: A standardized program ensures that new hires quickly acquire the knowledge and skills necessary to contribute to the team’s success.
  • Improved productivity: Garnering to individual learning speeds, and areas of  improvement, a sales training platform such as Streamz ensures your reps are productive and striving for success
  • Performance tracking and analytics: Sales training platforms allow managers to monitor individual and team performance, identify areas for improvement, map learning to RoI, and make data-driven decisions.
  • Cost and time savings: It reduces the need for in-person training sessions, travel expenses, and lengthy onboarding processes, leading to cost and time savings for the organization.
What features should I look for in sales training software?
  • Content creation and delivery: Look for a tool that allows you to create and deliver a variety of training materials, such as videos, bite-sized content, interactive modules, and assessments.
  • Gamification and engagement: Gamified elements such as badges, leaderboards, and interactive quizzes can boost engagement and motivation among sales team members.
  • Progress tracking and analytics: The software should provide robust tracking capabilities to monitor individual and team progress, completion rates, assessment scores, and other relevant metrics. Analytics and reporting features should offer insights into the effectiveness of the training program.
  • Mobile First: Ensure that the software is accessible on mobile devices, as it allows salespeople to access training materials anytime, anywhere.
  • Integration capabilities: Consider whether the software can integrate with your existing CRM or other sales tools to streamline workflows and data sharing.

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